Portfolio :: Jackie Duke
Insights
JDI
Research used to be a strategic qualitative and quantitative research
consultancy based in Johannesburg, but closed down in December 2001
(good luck in Oz, Jackie!). Below are random screenshots of various
presentations developed for this client:
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Project
Brush II
Omo advertising
research
December
2001 |
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Project
Quench
Qualitative research for a new
PSD
October
2001 |
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Project
Energy
Skip
concept research
August
2001 |
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Project
Gold
Sunsilk
packaging research
July
2001 |
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Project
Platinum
Qualitative U&A of relaxer
kits
July
2001 |
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Project
Blue
Beacon
sweets exploratory research
July
2001 |
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Project
Boost
Beacon
sweets exploratory research
July
2001 |
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Project
Discovery
Hansa exploratory
study
June
2001 |
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Project
Split
Redd's Premium Cold qualitative
research
April
2001 |
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Project
Feel Good
Organics vs Pantene marketing
mixes
March
2001 |
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Project
Satie
Organics Vital qualitative
research
March
2001 |
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Project
Foil
Amstel Lager packaging
research
November
2000 |
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Project
Scrub
Lux Body Wash qualitative
research
November
2000 |
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Project
Freeze
Exploratory research into frozen
vegetable usage and the McCain transition
October
2000 |
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Project
Echo / Echo II
Carling Black Label qualitative
concept research into new TVC communication
September
2000 |
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Project
Stretch
Black hair care, brand stretch
research
August
2000 |
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Project
Zodiac
C35i, M35i and S35i cellular
models
exploratory research into TVC communication
August
2000 |
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Project
Gerry / Wellington II
Lifebuoy
hygiene research
July
2000 |
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Project
Headspace
Understanding consumer conversion
from soap to body wash
exploratory research
June
2000 |
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Project
Repeat
Kellogg's Hi-Fibre Bran
Print & TVC
exploratory research
June
2000 |
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Project
Metabolic
Kellogg's Special K
Print & TVC
exploratory research
May
2000 |
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Project
Bubble
Sunlight Foam Bath
qualitative research
March
2000 |
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Project
Eagle
Dove Body Wash
qualitative research
Project Robin
Dove Body Lotion
research
Project Flight
Dove Body Bar
qualitative research
March
2000 |
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